AIDA

Aída en el marketing digital el concepto Aída es un acrónimo formado por los términos anglosajones atención interés deseo y acción para que se produzca una venta de un producto o servicio

Atención: en esta fase el objetivo es tratar de conseguir captar la atención del cliente hacia nuestro producto o servicio

Interés: en esta fase cuando se ha despertado una motivación de compra debido a diferentes motivos oportunidad ventajas precio atractivo y promoción

Deseo: nuestro producto o servicio tiene que ayudar a satisfacer sus necesidades es decir ofrecerle la solución a su problema en esta etapa el cliente debe conocer los beneficios que va a obtener si realiza la compra

Acción: sí hemos sido capaces de captar la atención del consumidor de generar interés y provocar el deseo de compra es el momento de conseguir una acción de compra y obtener el ansiado cierre de la venta.

12 New Year’s Resolutions for entrepreneurs

  1. Use your cell phone productively: Generally we are 24/7 with the cell phone try not only to use it for entertainment, but it can be a great ally to manage your business.

2. Learn something new:
Learning is important regardless of age, to improve your business you must acquire new skills, enjoy learning and put your knowledge into practice.

3. Learn to prioritize:
Several entrepreneurs prioritize their activities, putting the most important in the first place, in order to achieve their goals.

4. Breathe:
keep your mind healthy and calm is important, we recommend that you meditate and relax for at least half an hour every day. Take time for yourself, to recharge your energies, remember it is not leisure time but an investment to your health.

5. Be clear about your goals:
set your goals and objectives, make them clear so you can draw up a plan of actions to achieve them, A useful tool you can use is to schedule activities or short-term goals.

6. Update:
The world changes and more every day. Perhaps you consider that your knowledge is sufficient however you will be left behind, Receive courses, trainings, etc so that you have new visions about your field.

7. Share your knowledge
Don’t be indifferent to what’s around you, help those in need with what you can, give advice or teach new things to those in need. Return to the world some of what you have been given.

8. Family and friends:
no matter how busy you are try to cultivate your family relationships and healthy friendships as it will allow you to count on their support that will be vital in your life.

9. Exercise:
do not allow yourself to be sedentary, your body just like your mind needs to be active so that you have energy and can continue working on your goals. For this you have several options like gyms with flexible schedules or you can watch videos on  line that will allow you to exercise in your spare time.

10. Networking:
People you know are part of your wealth as they can be your next employer, customer, employee or partner. Digital references are a great ally for you to connect with more people.

11. Trust and delegate:
To progress you need to have the necessary people to support you in the work, you must rely on your team’s professional ability to see better results. Delegates responsibilities to the right people.


12.Not bad to fail
Having errors is part of learning, learning from them and recognizing your limits.  

Tips for choosing the ideal location for your business premises

Choosing the right place for your business requires taking into consideration several factors, such as the type of product or service you provide, whether you sell tangible or intangible products, etc.  Kingcid Studio brings you several tips that will serve you.

  1. Common Sense:
    you must listen to your intuition, they can be obvious things but you have to keep them in mind, as your business the location will change  for example if you have a coffee shop a good place can be near offices as people will go to your place to relax and eat something.

2. Analyze the competition:
supervises that the sector you chose does not have much competition as competing with a business that already has a reputation in the sector is difficult, But if you didn’t get a proper place the best thing you can do is to differentiate your product from others, through promotions, prices and more.

3. Local in a flat or at the foot of a street:
this depends on what type of business your business is, if it is a real estate or a gestaria it is not necessary to choose a commercial premises as you can use an office in a flat.

4. Visibility:
at the location of your location you must make sure that it is visible from all possible angles, monitor that your advertising is appreciated well.

5.  Expenses:
if you have several options of premises that you like and meet your requirements, choose the one that best fits your needs, if the price is high keep in mind that sometimes the cheap is expensive.

Keys to define the name and logo for your company

Keys to define the name and logo for your company

When you start a business or enterprise thinking about the name it is going to have is a fundamental part as a good name and a striking logo will influence people in a certain way so that you get to differentiate between others, usually the name is born from your first or last name.

1.The logo will represent your company is why it must be developed in such a way that it shows the identity you want to convey.

2. The name you can channel to your product or its properties, it could even inspire for creating your logo making the design relatively easy.

3. A creative name is a plus to stand out, besides drawing attention will serve for your designer to create several designs however they should not deviate from what you want to reflect.

4. Emphasize on highlighting  the quality, price or benefits of your product or service, so in creating the logo you can add referent images.

5. Remember to give yourself the time to create the name because before choosing the definitive one you must be sure that it has harmony, not misunderstandings and that there is no other like it.

6. To create your logo inform yourself what types exist, be well informed since it is never too much.

7. It is recommended that your logo be short and easy to remember, so more people can distinguish it and differentiate it from the others.

ACER PREDATOR THRONOS

What a gamer needs

Acer Predator Thronos is a mechanized gamer chair, consisting of a black steel structure with a scorpion-shaped bow, in which are found 3 monitors of 27 inches that are lowered with the control panel for better comfort and panoramic view. It includes a table to support the mouse, keyboard and of course a space for a PC gaming of the Predator range. It has a foot rest and an ergonomic armchair that reclines up to 140 degrees and a vibration system that allows you to feel all the sounds of low frequencies. It weighs almost 220 kilos and has a height of 1.5 meters.

The control panel allows you to have complete control over how to play. It contains RGB lighting elements, which allow icons to cover the entire structure of the chair, has 16 colors and four modes to choose from and adjust with the remote control. In addition to a reclining system Zero-G and keyboard tray suitable for peripherals. The three screens it has are curved and allow fast images with fluid frames that end up wrapping the player.

The devices that can be used for Acer Predator Thronos are:

Desktop Computers

Acer presents three Orion computers with Intel processors and NVIDIA graphics cards that allow extreme performance: Predator Orion 3000, Predator Orion 5000, Predator Orion 9000.

Display

The Predator Z271U WQHD display features G-SYNCË technology and 144 Hz native update frequency. It is created specifically for Thronos.

Mouse

Cestus 510 is a 400 IPS and 16,000 DPI mouse that ensures high speed, precision and comfort.

Keyboard

Aethon 500 has the ability to press all the keys at once, RGB single backlight with 16.8 million colors and easy-to-access multimedia controls with a volume knob.

Earphones

Predator Galea 300 allows you to immerse yourself in sounds with a clear quality that will make you feel inside the game.

OVIS

OVIS the baggage of the future

Ovis is a suitcase designed to provide greater security and comfort created by the company Forwardx which, thanks to the algorithms of artificial neural networks, can follow you everywhere automatically without the need to push it. It is able to evaluate the environment to measure distance, estimate direction, increase or decrease speed and route to avoid obstacles, all thanks to its Qualcomm Snapdragon 835 processor. It has light, durable materials and wheels made of carbon.

It has a compatible application for iOS and Android with which you can know where your suitcase is with its GPS, besides, it tells you its weight. It controls the duration of the battery, if it is being finished it sends an alert to the cell as when it is more than two meters away from you, if this happens, you can hold the handle and turn off all the power of the engine. One of its utilities is that you can charge your phone only using your suitcase as it has a USB port, so you won’t have problems with those long and boring trips on the plane.

Its battery can be removed with a single button and is therefore friendly to all airlines. You can pass all the security controls without any problems, because when you pass the controls you remove the battery and then put it back in without any problems. Thanks to this, it obtained the approval of the Transport Safety Association (TSA).

How to start a business?

STEPS TO BE TAKEN

According to the economist Juan Diego Gómez Gómez in an interview for Cosmovisión, he reveals that the majority of employees do not work to build capital, but to pay debts. So the change in thinking about how we manage our money, marks a big gap between those who continue to be employees looking for a monthly salary and those who seek to be entrepreneurs in a business of their own.

Starting from this point, people’s approach changes and they are open to the possibility of dedicating themselves to a business where not only will they make a profit, but they intend to work on something that will develop their skills and knowledge. This aspect is very important, because when a person enjoys some activity, he will always perform it in the best way giving very good results.  

Here are nine steps you should follow to get started:

  1. Develop an idea

Find out what you’re passionate about along with your skills, so you know what you can develop into whether it’s a product or service that holds what you love with what people need and are looking for.  

     2.    Investigate your market place

Carry out competitive research, analyze how the movement develops in the market of the service or product you are going to offer, focus on what your customers are looking for and how they develop. You must not only know your competition but also your future customers.

3. Provides for a budget

You must know how much you need to start your business, consider everything you’re going to use, that is, office supplies, computers, products. In addition to having an amount to cover emerging situations and any bureaucratic formalities. As this will allow you to control your finances. 

4. Choose an appropriate location

Choose a suitable location that fits the needs of your business and its consumers. It also allows you to develop and progress in your new venture. 

5. Publicize your product or service

It is important that people know what you offer, as long as you have given it your added value, that little feature that differentiates you from your competition.

6. Be patient

All businesses go through a process, one of the most difficult moments is the beginning, that is, no business is known and will have big profits in its first moment, remember to be constant and strive at every moment.

7. Customer satisfaction is the most important thing

If you are going to offer a service or a product, you have to deliver more than the customer expects, customer service will position you with a great reputation in consumers.

8. Never let your guard down

When your business already takes its course you will be acquiring frequent customers, do not trust, always renew and have fresh ideas in the services you provide, it will maintain the interest of your consumers about your business.

9. It’s time to start

Focus on selling your product or service, don’t worry about the logo, the brand. Your goal is to attract customers and create loyalty first of all. Don’t rush the process, everything good takes time and effort. Take slow but steady steps. As your business progresses you will realize that you need something more to expand your horizons and make yourself known. That’s when you’ll have to consult with marketing and advertising experts.

If you need more information or advice for your business do not hesitate to contact us.

Kingcid Studio

HOW TO SAVE INTELLIGENTLY?

Having resources to help us cover some need, expense or service will always be the best way to have good economic stability. However, as time goes by, people’s taste becomes more demanding and cost

Here we will show you the aspects you need to consider to achieve good economic stability thanks to intelligent savings.

¡Define your own goals!

It is important to be clear why you should save, so you can organize yourself by writing to a notebook or a related application like Mint or Monefy   . This will constantly remind you of your motivation to save in the beginning.

Keep in mind your priorities

Before buying something think if you really need it or it is indispensable. Don’t spend money on what isn’t important just because of social pressure or because others have it. Don’t create needs that don’t exist.

Use fewer cards

When we shop online using the card we have no real awareness of how much we spend and so we don’t mind doing it so much. When we have cash control we think twice before we spend it because the money hurts.

Savings Account

Opening an account at the bank of your choice exclusively to save is important since the money that is over or you have too much sobra this can be a temptation to spend on something unnecessary.

Fixed amount

Instead of taking the remaining money, think about a fixed amount that you will save every month, so you can invest in some business that you want to put in a future.

He’s got a budget on him

It is important that in a notebook or wherever it is made easier you keep a check of the income and expenses of each month, so you know exactly how much money goes in and out of your house. You are less likely to waste and begin to be aware of it.

Do you advertise for your business?

Si tu respuesta es NO, en este artículo te informaremos el por que es importante hacerlo, ten encuentra que la publicidad es una manera efectiva para que tu negocio tome impulso en el mercado y que tus ventas incrementen.

La publicidad es importante para dar a conocer un producto o servicio ya que de nada sirve que posea algo increíble si nadie lo sabe. Esto es igual a no tener ventas lo que quiere decir que el negocio tendría rentabilidad. Las pequeñas empresas no pueden pagar los mismos servicios de publicidad que pagan las grandes, por ello deben recurrir a los medios no tradicionales como el internet para darse a conocer.  

Te presentamos las razones por las que debes recurrir a la publicidad para que tu negocio salga a flote:

Consciencia

Es importante concientizar a los clientes y posibles consumidores sobre lo que ofrece un producto, sus características y demás. Si no existe consciencia de un producto o servicio las personas no pensarán en comprarlo ni mucho menos recomendarlo.

Venta directa

Se utiliza la respuesta directa para que el producto o servicio llegue al consumidor final sin intermedios, dependiendo del público a elegir. Debe incluir los detalles de lo que se ofrece, el precio, dirección y sitio web en el que puedes adquirirlo. Así generarás confianza con los clientes.

Preferencia de la marca

Se debe enfatizar en la calidad del producto o servicio, lo que te diferencia del resto, LO “QUE TE HACE ÚNICO”. Los mensajes que se emitan deben hacer que el consumidor piense primero en ti antes que en el resto. El contenido de la publicidad reflejará toda la información que busca un cliente.

Generar contactos

Puedes incluir una herramienta de respuesta, número de teléfono y dirección de correo electrónico para que los clientes puedan registrar sus datos por un descuento u oferta generando incentivos como regalos pequeños. Esto es muy útil porque genera una base de datos para un seguimiento. Siempre y cuando empieces a comercializar a través de un equipo de ventas tus productos.

Reputación

Advertising is used to create a positive perception of the company. This is important as it influences the client’s decision about the product or service offered. Communicate messages about your business achievements, market success, financial stability and innovation registration.

Social Media

Advertising on social media is of vital importance as it allows you to reach a large amount of public and offer your services or products in an immediate and direct way, since nowadays  much of the population is active and constantly interacting on these platforms like Facebook, Instagram, Twitter, Youtube, Linkedin.

It is important that you advertise in these mass media, using flashy posters with short texts, videos, gifs, animations, etc. All this will allow you to  attract customers and you will also be able to know the scope of your product and evaluate the results of your advertising strategy.

However if you do not have much knowledge to carry out this type of digital advertising, you can hire a company specialized in it, such as KINGCID STUDIO which will handle your brand on all the aforementioned platforms, giving you the confidence and assurance that your company along with your product or service will have greater visibility and reach on social networks.